The Pipeline
OCTOBER 19, 2012
Most businesses, whether they are small, large, brand new or established, are turning to more high tech sales tactics to gain and retain customers. Customers not only turn to the web to research products that they are interested in, they are increasingly more likely to make the purchase there as well. Guest Post – Megan Totka.
Product Management University
APRIL 17, 2024
If it’s less, there are a lot of levers that can be pulled to reach your desired revenue goal in an organized fashion that also scales. Do you add more horsepower to your demand generation efforts? (a These are the segments where you most likely have the best balance of revenue growth and customer successes.
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Sales Hacker
SEPTEMBER 18, 2020
This involves driving more new logo and renewal revenue, lowering customer acquisition cost, and increasing forecasting predictability. All while delighting customers along the way. Revenue Engine Optimizers Focus on the Entire Customer Lifecycle. The customer journey can be thought of as a conversation-to-continuity lifecycle.
Partners in Excellence
OCTOBER 27, 2014
Demand Generation/Lead Gen/Content Marketing/Nurturing. Customer Focus/Customer Centricity. Customer Engagement. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. New Customer Acquisition. We may be using different, more fashionable words. Systems/Processes/Tools.
Corporate Visions
MAY 22, 2019
In corresponding research in which SiriusDecisions asked executive customers about the quality of interactions with salespeople, only 10 percent said sales calls provide enough value to warrant the time they spent on them. But the real questions that customers are considering are “why should I change?” and “why should I do it now?”.
The Pipeline
JULY 19, 2011
Ah, the poor 21st century sales professionals, if he/she is not getting it from their manager, they are being squeezed by what he thought was a “loyal” customer, wringing yet another concession to ensure they keep the business. Customer Care. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process.
The Pipeline
MAY 13, 2011
Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. Part of the Customer 2.0 era is choice. Piet Buyck.
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