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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

There are a multitude of ways to house the content once created, such as a shared Google Drive, Sharepoint, or softwares. This occurs when content is downloaded and eventually ends up on the desktop of a sales rep’s computer for usage, with the desktop being the source for pulling content. See more top GTM jobs here.

Hiring 106
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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. In 2019, conferences and tradeshows represented a significant percentage of our lead generation outcomes. In closing, demand gen tactics and tools keep changing.

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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

A video conference works best if you have software for the job. Products, like 8×8 ’s video calling tool, allow you to interact with customers face-to-face online. It allows you to have high-quality calls that are user-friendly and require no additional downloads for your prospects. Choose your tools wisely.

Hiring 105
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How to Find a Deal That Will Close This Month

SBI

Traditional demand generation methods just aren’t cutting it anymore. Sites like Gartner, G2Crowd, and Forbes report when accounts download white papers or read articles. This isn’t about forcing yet another tool into your tech stack, or another process into your workflow. But we know in B2B, luck isn’t a scalable tactic.

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Inbound Marketing’s Top 4 Newest Insights

SBI Growth

Kathy is the CMO of an emerging software company. She has helped build the company with superb demand generation efforts. Below I will summarize what was discussed and offer a free tool kit here. To help you make your company customer-centric, download our Buyer Persona Content Targeting Kit. Top Insights.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. Mary specializes in leveraging modern learning techniques and tools to enable and train global software sales teams to achieve revenue objectives in a fast-paced, competitive environment.