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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

What action items and artifacts are required to maximize revenue from these solutions? The goal of the product marketing roadmap is to maximize short-term revenue (this year) from existing solutions while the goal of the product roadmap is to drive future growth (later this year and going forward) from solutions that have yet to be built.

Revenue 52
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The Difference Between a VP of Sales and a CRO

Sales Hacker

The VP of sales is one of the most highly regarded titles to any sales professional and is often an end-game scenario for reps who are looking to maximize their earning potential and equity offerings from the companies that they work for. To maximize these metrics, they need to think much bigger than a VP of Sales.

Hiring 93
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2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. What sales kickoff isn’t about maximizing profitability? Create Pricing Uncertainty During the Deal.

Meeting 67
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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. ” In other words, it may be difficult to know your specific ROI but your ability to model and measure approximate if not 100% precise answers is getting better all the time.

ROI 178
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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

With marketers’ constant progression towards diversified data sources to stay ahead of their demand generation game, chances of data wastage increases in equal proportion. This shift is allowing marketers to be more in control of their strategies, campaigns, and cost management while maximizing the revenue potential.

Data 52
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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

With marketers’ constant progression towards diversified data sources to stay ahead of their demand generation game, chances of data wastage increases in equal proportion. This shift is allowing marketers to be more in control of their strategies, campaigns, and cost management while maximizing the revenue potential.

Data 52