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Everything You Need to Know About Demand Gen vs. Lead Gen

Hubspot Sales

Inbound sales is a modern sales methodology based on the fact that customers are more in charge of their buyer's journey than ever before and have quick and easy access to the information they need to decide on making a sale before ever speaking to a sales rep. What is demand generation? Image Source.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. We are experiencing a transformative shift with generative AI.

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First Post 2014 – Let’s Cut The S*#T – 1

The Pipeline

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. Let’s start by setting straight some unadulterated s**t that has made its way into main stream sales over the last few years. A cute marketing term that elevated the noise created by Sales 2.0, Big difference.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

Marketing agencies and media companies are increasingly seeing deep merits in becoming more data-driven to keep their go-to-market initiatives more targeted and relevant. What is it that affirms BuzzBoard’s position as the local business AI sales platform of choice that unlocks the highest revenue potential for enterprises year after year?

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io 1) Outreach.io

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Why blindly copying email templates NEVER works!

SalesFolk

It generated over a million dollars in sales revenue. I’ve written more than 10,000 sales emails that made over a billion dollars in revenue for many major B2B SaaS companies. The content was extremely popular, and my blog post was Hubpsot’s most popular sales blog post for a very long time.

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. Image Source: HubSpot. Once you've established the general nature of your objective, you can start to hone in on more specific goals with definitive, quantifiable metrics.

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