BuzzBoard

MARCH 7, 2024

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

Small Business 52

Small Business Small Business Marketing ROI 52

BuzzBoard

FEBRUARY 19, 2024

Tips for Distinguishing and Positioning Your Digital Marketing Agency for Small Businesses For years, we’ve witnessed a dynamic surge in digital marketing trends, transforming the trajectory of businesses. But how can your digital marketing agency distinguish itself, especially when servicing small businesses?

Trends 52

Trends Marketo Small Business Small Business 52

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

OCTOBER 8, 2018

As content marketing continues to grow in popularity, it has become increasingly important for B2B marketers to find ways to cut through the noise and deliver content that stands out from competitors. 81% of marketers agree that interactive content grabs attention more effectively (than static content) ( source ).

Top of Funnel 100

Top of Funnel ROI Marketo B2B 100

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Many sales and marketing leaders try to get cute and overthink their targeting, messaging, content creation, etc. How Customer Success Drives Predictive Sales and Marketing.

Ideal Customer Profile 75

Ideal Customer Profile Top of Funnel Customer Lead Rank 75

Sales Hacker

JANUARY 30, 2020

Lead flow process gets ignored, leads don’t get properly qualified, and the frustrations and divide between Sales and Marketing grow. Here’s a proposal that’s sure to give a lot of marketers a heart attack: let sales leadership control the MQL threshold. The Marketing VP says they’ll get right on that. The Problem. Mid-Quarter.

Lead Rank 72

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 72