article thumbnail

The Ultimate Guide to Direct Mail

Hubspot Sales

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

article thumbnail

Effective Guide: How to Get Life Insurance Leads

LeadFuze

Whether you’re a seasoned insurance agent or just starting out, knowing how to get life insurance leads is crucial for your success. The process of acquiring life insurance leads can seem daunting amidst the competitive market landscape. This post will provide insights on how to generate effective life insurance leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. For example, instead of just focusing on an industry such as “Financial Services,” you may be better off focusing on a sector such as Insurance.

article thumbnail

Get The Right Data Into Your CRM

Appbuddy

For example, if your marketing team has no intention on sending direct mail, then asking for physical addresses will only reduce the effectiveness of their lead capture forms—and add unnecessary clutter to your CRM. Is your marketing team asking for too much information? Are you asking your sales reps to update irrelevant fields?

article thumbnail

How to Interview and Identify Top Sales Champions and Avoid the Costly Mis-Hires

Keith Rosen

What type of appointments were you scheduling when prospecting or cold calling? Where the appointments on site/face to face with each prospect or via the phone? When actually closing a sale, did you actually sell over the phone or did you have to meet each prospect in person? What type of prospecting and cold calling did you do?

Hiring 48
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Direct Mail. Direct Sales. Deal Closing. Decision Maker. Demand Generation.

article thumbnail

GDPR lawful data processing – why is insight so important? [Here’s Why]

Artesian Solutions

To give a practical example, one of our users, working for a leading insurance organisation, picked up a piece of news about a huge uptick in annual turnover with one of their existing clients – great news for the client, but the user quickly realised that it could negatively affect their current policy arrangements. Performance of a task.

Data 40