ABM and predictive analytics: Two nails in the B2B salesperson’s coffin?
Sales and Marketing Management
JULY 13, 2016
Issue Date: 2016-07-01. Author: Scott Benedetti. Teaser: Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin? Hardly, but salespeople do need to internalize a new level of technical smarts and bond with their marketing counterparts. Are account-based marketing (ABM) and predictive analytics nails in the B2B salesperson's coffin?
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