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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

The majority of sales leaders consider enablement as a practice to be mission critical and prioritize their enablement platform as a top three tool in their revenue tech stack, according to 2023 research conducted by Gerson Lehrman Group on behalf of Highspot.

Scale 98
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Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

Smooth Sale

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

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AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

And with this, business’ want a consolidated rev tech stack with deeper capabilities infused with AI. Which AI tools are going to make revenue operators’ lives immensely easier? Our RevTech stacks used to be much simpler… today we have an overwhelming amount of tooling and it can be hard to keep up.

Revenue 79
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If You’re Not Scraping Data, You’re Losing Revenue

Sales and Marketing Management

With modern tools like data scraping, sellers have access to a wand – no magic required. Case in point: NewVantage Partners annually surveys C-suite participants to understand market trends and associated corporate strategies. Another advantage of data scraping is investigating changing markets. Not sure how to do this?

Data 204
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Mastering Sales ROI in Manufacturing: The Art and Science Behind Sales Forecasting

SugarCRM

In this part, we will investigate how to approach sales forecasting and which tools will become your most extensive aid. Therefore, forecasting as a form of educated guesswork simply doesn’t cut it in manufacturing. So, manufacturers need exact sales forecasts, not educated guesses. So, buckle up, and let’s get started!

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation?