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Effective Social Media Marketing Educates

Increase Sales

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. Frankly that is insulting to today’s educated buyers.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Marketing Conversations Come Before Sales Conversations

Increase Sales

With the impact of new messaging channels such as the Internet through social media sites along with Mobile, messaging has evolved more into marketing conversations than the more traditional “advertising.” A survey released by Conversant suggested the following: Personalized one on one marketing (73%) is the future.

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Does Your Content Marketing Smell?

Increase Sales

Have you considered this sense respective to your current content marketing efforts? Yet, with all the self-promotion, repetitive, poor to actually painfully boring content marketing there appears to be an odor something akin to Limburger Cheese or dead fish wafting through cyberspace. The sense of smell is incredibly powerful.

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Memorable Marketing Makes Money

Increase Sales

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. When marketing is memorable, meaning you have created an emotional connection with your target audience, you will make money. The question is how do I make my marketing memorable for my small business?

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Do You Harmonize Your Teams?

Smooth Sale

Peter Mousaferiadis has a unique career journey from being a composer and a symphony conductor to becoming a spokesperson for cultural diversity as the CEO of Cultural Infusion. With these insights in mind, it is indisputable that culture should be at the heart of 21st-century education and development. Harmony in Business.

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Highspot Launches New Capabilities to Increase Operational Rigor

Highspot

Training your selling teams well in an ever-changing market is vital to a brand’s success,” said Tracy Roach, Vice President of Education & Training, SkinCeuticals. New Training Packages , which include resources from Force Management, add professional sales training methodology directly from the Highspot Marketplace.

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