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Effective Social Media Marketing Educates

Increase Sales

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. Frankly that is insulting to today’s educated buyers.

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3 P’s Of Prospecting

The Pipeline

Today I’ll unpack three little, but interconnected things you can infuse your prospecting with, one at a time, to help you build a more robust pipeline. But that’s not enough; it needs to be intelligent and planned, remember we are talking prospecting, not mid-deal. These and other pieces require engagement.

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How Do I Deploy Local Social Media Marketing Campaigns for My Clients?

BuzzBoard

Why Is Local Social Media Marketing Important for Your Clients and How Can Digital Agencies Leverage Its Potential? Over the past few years, the value of local social media marketing has grown exponentially. This, in turn, enhances the value of marketing campaigns that digital agencies provide at a local level.

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If You’re Not Scraping Data, You’re Losing Revenue

Sales and Marketing Management

Case in point: NewVantage Partners annually surveys C-suite participants to understand market trends and associated corporate strategies. Another advantage of data scraping is investigating changing markets. One approach is to evaluate how missing data affects your ability to identify high-quality sales prospects.

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Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

Smooth Sale

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

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Bringing Trust to the Forefront of Customer Experience as We Enter the Generative AI Era

SugarCRM

Customer Experience (CX) is about building more robust relationships with your customers and prospects. By leveraging such technologies, brands can infuse an element of trust across their operations, data, and core systems. A company’s culture and trust profile must be visible and well-marketed.

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It’s Not What You Say, It’s What the Prospect Experiences

SBI

Kolb, an American educational theorist, knowledge is continuously gained through both personal and environmental experiences. This certainly explains why even when you have laid out decisive arguments for why a prospect would benefit from your solution, they don’t buy in the end. You can set the stage for prospects to experience aha!