Zoominfo

OCTOBER 28, 2018

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. 5 Ways Technographics Improve Sales Prospecting.

Data 177

Data Eloqua Buyer Persona Demographics 177

Pointclear

AUGUST 30, 2012

A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day. So I think that’s a really good example.

Software 187

Software Software B2B Top of Funnel 187

Apptivo

MAY 12, 2022

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. With more leads, the prospect of finding new customers and achieving sales conversion increases, to start with. Customer Relationship Management (CRM) software.

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. What Is Social Selling? What does this look like in practice at a company?

Social Selling 129

Social Selling Ideal Customer Profile Social Media Twitter 129

Sales Overdrive

JUNE 22, 2012

Done well, they can help you move your company away from the worn out pattern of pushing every prospect into a “demo” or a “pitch about features and benefits”; and moving them into a conversation around building value , developing a business relationship and ensuring technical alignment. A few we like include Marketo, Acton and Eloqua.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Being able to offer a demo, instantly, while on the phone with your prospect is a powerful way to get him or her interested in your product. Instead of having to send documents to your prospects and wait for them to be returned, you can get instant approval.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

LeadFuze

MAY 11, 2021

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. This will enable you to define specific actions that are crucial for moving prospects through your sales funnel.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95