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When Are We Being Manipulative? When Is It Just Best Practice?

Partners in Excellence

Few would promote blatant manipulation of the customer to achieve our goals. ” All of this creates less than positive impressions of sales people. As sales and marketing professionals, we are always on a fine line. We focus on the positive attributes of our solutions or our companies.

eBook 48
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Going for Gold

Appbuddy

The sudden arrival of the COVID-19 pandemic meant marketing messaging underwent a big change from “What do you want to buy?” This shift needed to be credible and authentic, and the deep understanding these campaigns were able to demonstrate meant they were well positioned for these conversations. to “How can we help you?”

Sports 52