Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. As a bonus, after you find out your benchmark we provide the tips and tools for you to improve your open rate by up to 11%. Marketing and Advertising: 25%. Healthcare: 33%. Media: 32%.

Industry 143

Industry Real Estate Outsourcing Services Biotechnology 143

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .

Channels 42

Channels Marketing Retail How To 42

Hubspot Sales

AUGUST 12, 2020

Legacy salespeople focus their energy on “checking the boxes” their sales manager laid out for them instead of listening to the buyer and supporting them through the purchasing process. based companies in the technology and health care sectors with less than $100M in revenue. Their marketing is working. But yours is not.

Inbound 139

Inbound Top of Funnel Outsourcing Services Hiring 139

Bigtincan

DECEMBER 8, 2021

So, some sales and marketing teams may be evaluating Highspot alternatives. In addition, many Fortune 500 clients from financial institutions, manufacturing industries, pharmaceuticals, health care, technology, retail, and energy have adopted Bigtincan to help their sales reps effectively engage with prospects and customers.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59