Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Health Care & Social Assistance Accommodation & Food Services Other Services Public Administration.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Crunchbase

OCTOBER 7, 2020

While the beginning of the pandemic left us with market and funding slowdowns, companies with digital-first solutions like Conversica and Papaya Global have capitalized on the “remote-first” lifestyle. Industry: Artificial Intelligence, Energy, Health Care. Despite a quiet August, September global funding looked lively.

Health Care 111

Health Care Scale Enterprise Enterprise 111

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Marketing and Advertising: 25%. What is the average email open rate for marketing and advertising companies? Marketing and advertising companies have the lowest sales email open rate.

Industry 141

Industry Real Estate Outsourcing Services Biotechnology 141

Sales and Marketing Management

AUGUST 20, 2020

The story also lays bare a primary concern of executives, HR professionals and mid-level managers as they continue to monitor the mental health of their workers, most of whom have been working from home since mid-March. If we in the energy business are reluctant to go back to the office, why should other people go back?

Journal 136

Journal Education Lead Rank Lead Scoring 136

Cience

NOVEMBER 6, 2019

The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .

Channels 42

Channels Marketing Retail How To 42

Sales Hacker

OCTOBER 23, 2020

They could be worried about returning to the office after sheltering in place or about a loved one who works in health care. This is especially true in a market as dynamic as this one. This saves us time and energy. They could have a lack of trust from above due to a predecessor doing a bad job.

Top of Funnel 82

Top of Funnel How To Lead Rank Vendor 82