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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

She highlights the transformative power of effective positioning, using an illustrative story from her early career where repositioning a product from enterprise CRM to CRM for investment banks led to significant business growth and acquisition by a major player. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 104
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Using Salesforce to Track Sales Commission: The Pros & Cons

The Spiff Blog

It almost completely demolished its largest, non-Saas competitor, Siebel Systems, over a period of five to six years. Salesforce brought all of the benefits of modern enterprise software over spreadsheets. So I’m going to walk you through an example of creating your commission calculations in Salesforce. True, I’m biased. )

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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well. “For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well. More than 300 enterprises are currently using Seismic’s Salesforce integration.

Eloqua 65
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What is Inside Sales (And Why Do You Need It?)

DialSource

For example, outside sales reps close deals the old-fashioned way, typically face-to-face. If you want to continue to close enterprise accounts, the type of accounts that used to require boardroom meetings and fancy dinners, then you will need to find a new way to sell. As stated by Tom Siebel, CEO of C3.ai,

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr - Sales Strategy

Why does Erica believe that enterprise is a “company sport?” Why does each department need to re-platform when making the move to enterprise? How can founders know when is the right time to make the move from SMB to enterprise? How does the move to enterprise fundamentally impact the sales team? Just a couple of examples.

Scale 81
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TSE 1281: Salespeople Love / Hate Relationship With CRM and How To Get Value From It

Sales Evangelist

He’s been with the company for 15 months and he’s had a background in enterprise software for over 25 years. He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM?

CRM 52