article thumbnail

The #1 Sales Tip: Everything Is a “Story” By Christina Hamlett

Increase Sales

some Mesopotamian farmers made the astonishing discovery that bread wasn’t the only thing they could make from harvested grain. Yet the child within is incapable of sophisticated defenses because the temptation of “Once upon a time” transcends whatever our current mindset and transports us – vicariously – to someplace intriguing.

Harvest 153
article thumbnail

How Ronald Reagan would Change your Sales Presentation

HeavyHitter Sales

For example, a company I worked for was the top-rated NASDAQ stock for a period of five years. For example, lets take a look at how Reagan opened with a provocative cowcatcher and then hooked the audience with a story about baby seal hunts. “It The best corporate sales presentations start with a great cowcatcher.

Hotels 122
article thumbnail

Heavy Hitter Sales Blog: How Ronald Reagan Would Change Your.

HeavyHitter Sales

Some examples: "It has been said a baby-sitter is a teenager acting like a parent while the parent is out acting like a teenager." One line in the article was very thought provoking: If seal pups were as ugly as lobsters, their harvest would go unnoticed. They were not the work of a team of speechwriters.