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What is Inside Sales (And Why Do You Need It?)

DialSource

At this point, there is no more discussion about inside sales vs outside sales and which is more optimal in terms of a company’s growth strategy. . Based on the 2020 pandemic and corresponding lockdown measures, overnight, everyone was transformed into an inside sales or digital selling role.

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The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

Before continuing, I want to mention that PointClear is a strong advocate of marketing automation solutions. We work with our complex-sale B2B clients to leverage their marketing automation initiatives, and marketing automation is a key ingredient of our internal lead generation, lead qualification and lead nurturing processes.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. ” I suggest you check it and others out.

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B2B Lead Gen: Can you do it cheaper and better inside?

Pointclear

As you see on the table above, it appears less expensive to “do it inside," until you take the following hard and soft costs into account. Additionally, in-sourced inside sales centers are notorious for their lack of productivity. In fairness, our industry has created the image.

Lead Gen 113
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Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Pointclear

There is a great example in the book about an inside sales rep pushing content that is not relevant to the buyer—simply because the campaign says so. And, they want to buy faster than they do now. The problem is that companies are driven by campaigns that are not in alignment with the buyers’ tempo and timing.

Strategy 100
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The Rush to Get Inside

Pointclear

You see, for years, an inside sales position has been considered as the bottom rung on the sales ladder — their immediate ambition to gain promotion to an outside sales job, with a car and an expense account: An obvious sign to their family and friends that they were “making it” in sales. Not anymore.

Retail 215
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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.