SBI Growth

OCTOBER 6, 2012

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. See below for the escalation of brand value during Marty’s tenure.

B2B 306

B2B SAP Customer Transportation 306

Sales Hacker

JUNE 14, 2021

ABM Example 1: How wins were created with accounts that were previously unresponsive to both sales and marketing. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). The P&L beyond development costs.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

Jonathan Farrington

JANUARY 23, 2013

Whatever you do never, ever, hand out criticism en bloc because that is the most morale sapping thing you can ever do. Suggestion 10: Finally, do set an example as the meeting leader. Location: In relation to cost, facilities and transport. Rather deal with sub-standard performance one to one. 32% of what they see.

Sales Meeting 42

Sales Meeting Meeting Commence Transportation 42

Jonathan Farrington

DECEMBER 11, 2011

Whatever you do never, ever, hand out criticism en bloc because that is the most morale sapping thing you can ever do. Suggestion 10: Finally, do set an example as the meeting leader. Location: In relation to cost, facilities and transport. Rather deal with sub-standard performance one to one. 32% of what they see.

Commence 35

Commence Sales Meeting Transportation SAP 35