The Sandler Pain Funnel: Complete Breakdown?
Gong.io
JULY 25, 2022
So, this leaves a pretty big question on the table: How can we sell to a prospect without them feeling like they’re being sold to? One answer to this question is the Sandler pain funnel, a method of establishing need and urgency with prospects that feels more like a consultative interview than it does a sales pitch.
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