The B2B Marketer’s Guide to Measuring Social Media ROI
Zoominfo
AUGUST 14, 2018
Social media tools: Posting to each individual social platform may be free, but it isn’t unusual for a marketing team to implement other paid resources to streamline social efforts. Be sure to factor in the costs of any analytics/social media management platforms you may be using. Tie your goals/KPI’s to numeric values.
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