How Twilio nailed a billion-dollar niche by walking in its customers' shoes
Close.io
AUGUST 21, 2019
Twilio built its first video API product so companies could easily add video communications to their systems. Twilio went out to find more companies that needed this, whether in health care, finance, or retail. You have to interview a VP or a Director of Sales or Sales Operations. Customers had other ideas.
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