eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
Pointclear
APRIL 25, 2011
The problem here is that salespeople don’t want to nurture prospects—they want to sell to them. This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process.
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