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Why Doesn’t Anyone Care About ROI in the Channel?

Allbound

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? to 11% on average.

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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI.

Marketing 246
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3 Essential Types of Interactive Content

Zoominfo

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” Check out these examples: Marketo: Who’s Your Content Marketing Crush ? Pricing and ROI Calculators. ROI and pricing calculators are a relatively simple tool that do just that.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2.

Marketing 113
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

The three-tiered approach for ABM targeting enables the organization to make lead generation and conversion more feasible. Organizations that use one-to-one marketing frequently analyze ROI over a multi-year period, and strategic ABM requires months, if not years, of targeting. Let’s see how you can do it.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

Through strategic partnerships with enterprise companies like ServiceNow and Google , Slack is able to expand their offering to include more enterprise customers and connect their tool with the products and services their customers are already using. Marketo focuses their partner program around providing strong sales and marketing support.