article thumbnail

Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Are you looking for your B2B sales leads in all the wrong places?

article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. Why Invest in B2B Lead Generation? Who Handles B2B Lead Generation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

article thumbnail

Enterprise Lead Generation: What, Why, And How?

Zoominfo

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. .

article thumbnail

Lead Generation Tactics for Increased B2B Sales

Sales and Marketing Management

When used appropriately, social media is the best tool for refining your lead generation process. This is because social media provides a more targeted approach for lead generation. Unlike other lead generation tactics, lead magnets provide a far more immediate solution to lead generation.

article thumbnail

Demand Generation vs. Lead Generation

Zoominfo

What’s the difference between demand generation and lead generation? Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. Lead Generation The difference between demand generation and lead generation is simple.