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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Every company has their own definition of a “good lead.”

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. How do you make it work for you? Austin’s F1 track.

Media 71
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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

For as long as there have been sales, there have been referrals. Today, of course, with the internet and social media, there are countless websites for greater reach. In this, they are like a professional endorsement, certification, or accreditation that validate and present opportunity. With referrals, the benefits are clear.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. The outlook depends on how you view the proverbial glass. Due diligence and market research are essential in the early stages. On the flip side, only 8% are opened.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. A product launch is a company’s meticulous process to present its new or updated product to the market. Congratulations!