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Performance Platforms

Sales and Marketing Management

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? One company that has recently expanded into new markets, including the U.S.,

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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

In many industries, products are fairly commoditized and similar. This comes from what your marketing lead would call increased perceived value. The examples of value-added services in this article are from a variety of industries. Customers save time and you increase your sales. Services help justify price levels.

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6 Cold Email Statistics that’s Essential For Every Business

LeadFuze

Or why your product or service may be the ideal solution to their most pressing problems. We’ve gathered some cold email statistics to serve as a baseline for an effective cold email marketing campaign. Average cold email open rate by industry. What data sources do content marketers use to optimize engagement rates?