article thumbnail

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn.

B2B 203
article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

One dictionary defines agile as “relating to a method of project management … characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.”. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Inside Sales (And Why Do You Need It?)

DialSource

Related : KPIs Sales Managers Should Use to Track Field Agents Right Now. According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50. When combined with greater efficiency and higher productivity, the cost savings can be immense.

article thumbnail

Guest Post: Undead, Out Bound, Bloated Data and Dashing Dashboards

Jonathan Farrington

New tools such as marketing automation are great – we use it. My concern is that companies all but ignore “little data”, yet climb on the “big data” bandwagon with reckless abandon… without necessity AND without the skills or tools to really take advantage of it. The book was published in 2011.

Data 43
article thumbnail

Do Standardized Sales Processes Really Work Anymore?

Pointclear

Read Tony’s blog Buyerology Now for insightful commentary on the impact of changing buyer behaviors related to sales and marketing today. These sales processes and systems typically have been enclosed by three points of a triangle: sales enablement tools, sales training, and sales pipeline or forecasting tools.

article thumbnail

The Slippery Slope Called Sales Enablement

Jonathan Farrington

Companies could close up to five times more business without additional tools by simply optimizing the current marketing and sales process. Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes.

article thumbnail

Avoiding Cascading Zipper Failures between Marketing and Sales

Pointclear

iii This lack of follow-up takes down Marketing, Manufacturing and all other related departments. Sales Lead Management is a process that entails departmental teamwork, with the proper tools and leadership. Put a tool in the hands of a fool and you still have a fool with an unusable tool. i Wikipedia ii Dr.

Marketing 168