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Who We Serve. Why it Matters.

Pointclear

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.

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What's it take to generate leads that fuel your forecast?

Pointclear

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. At PointClear, our average associate is 50. They can’t.

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Dear CEO: Fix these three things and increase revenue

Pointclear

In addition to analyzing the actual cost of a qualified lead (not just the cost to generate a raw lead), you should also carefully measure the progression of leads through the sales process. You are probably saying to yourself right now: “We do that” or “That is what I pay sales managers to do.” They said the quality sucked.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

As a lead management software provider, we sit uniquely in the middle because we provide the software that drives the activities of both the end-user as well as professional lead gen and appointment setting companies. It also has to include lost opportunity cost because your sales pipeline is not where you need it to be.

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Sales Lead Management Association Honors

SBI

Dan McDade – Pointclear. Author, Nancy Nardin is the foremost expert in sales productivity tools. As President of Smart Selling Tools , she consults with many of the top sales productivity software vendors as well as end-user organizations looking to select the right tools. Trish Bertuzzi – The Bridge Group.

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If You Don’t Have a Sales Lead Management Process You’ll Fail

Pointclear

James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. JO: So, the first thing [you've] got to [do is] define what a sales lead is. Following are highlights of the interview.

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What is Inside Sales (And Why Do You Need It?)

DialSource

While there are a number of key differences between inside sales and outside sales, the primary difference is that inside sales reps work from a home or company office remotely; communicating and selling over the phone, through email, or other online avenues. Inside Sales Is Here to Stay — Here’s Why .