Bridging the Gap Between Likability and Trust in Sales
Janek Performance Group
OCTOBER 17, 2023
While likability can be a huge plus in sales, it’s not the only reason buyers buy. Today, with tighter budgets and multiple decision makers, there’s much more to it. Buyers buy whether they like the seller or not. It found 89 percent of elite sellers said they do not need to be liked.
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