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Sensemaking: Selling To A Hierarchy Of Challenges

Partners in Excellence

This post is the ninth post in my series on Sensemaking. For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. When we look at organizations, the reality is there is a hierarchy of challenges/problems they face. Today, I’d like to look at it differently.

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The Present Opportunity

Partners in Excellence

As we face disruption both through the Covid-19 virus and it’s impact on society and business, our customers are facing problems and challenges. As we face disruption both through the Covid-19 virus and it’s impact on society and business, our customers are facing problems and challenges. When do people buy?

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Making Sense Of Sensemaking

Partners in Excellence

If you have missed the previous posts, The links to all the others in this series, please go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. As you might have guessed, I’m trying to make sense of sensemaking myself. Some ideas, thoughts, challenges: Learn how to characterize where your customers find themselves.

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Sensemaking, Time Changes Everything

Partners in Excellence

This post is the tenth post in my series on Sensemaking. For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. Problems and challenges that seemed to have been insurmountable 5 years ago, may be well understood and easily addressed today.

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What About Your Customer’s Customer?

Partners in Excellence

They may be “real customers,” that is people/organizations they sell to. Out customers’ customers have problems, frustrations, challenges. Too often, we fail to leverage an understanding of our customers’ customers in our selling efforts and in how we help them better serve/create value with their customers.