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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Check out her annual 2012 Internet Trends presentation - it is a gem.

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Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002.

ROI 72
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The 39 Best Franchise Opportunities of 2018

Hubspot Sales

This brand keeps growing -- its franchise owners saw the average gross sales-by-store increase from $1,072,000 in 2012 to $1,252,000 in 2017. It has invested heavily in market research to provide customers with the best service and experience. Great Clips. Franchise fee : $20,000. Initial investment : $136,900 to $258,250. Great Clips.

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5 Shifts to Move to Mega-Deal Thinking & Catch Whales: Overcoming Small-Deal Syndrome (Summit Replay)

Sales Hacker Training

Since 2012 I’ve closed over $160 million dollars in SaaS revenue, and I did most of that by doing multiple deals that were over $50 million dollars. Here’s a process, or here’s a tool that can fix that for you.” A little bit about me. I did that within two different roles. Let’s do some case studies.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

A former economist, Heather traded the world of academia and research for tech startups in 2012 after moving back to the Bay Area after completing economic development projects in Egypt. Excellently researched with graphs, infographics and highly useable content. Research Reveals Why Salespeople Lose Deals. Sales Engine.