4 Reasons Why CMO’s Should Care About Buyer Personas Today
SBI Growth
AUGUST 31, 2012
The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. If you thought of buyer personas as only a content development tool, let me share four ways in which they are much more than that: 1. Check out her annual 2012 Internet Trends presentation - it is a gem.
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