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How To Win On The Front Line Using Strategy, Sun Tzu and Sales Readiness

Bernadette McClelland

They too, will go to market inwardly uncertain, or quail (think chicken!), If your sales team are unaccustomed to any forms of training, they are not individual ready, and they will go to the market holding back, putting up barriers, retreating, making concessions, smelling of fear, and losing. ‘ If it is, please contact me.

Strategy 150
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I’m Not That Good of a Salesperson

Adaptive Business Services

I did have a life-changing event in 2005. The business that I went back into was one that I loved but, I had not been in that market, even as a sales manager, for three or four years. I sectioned the territory off on a map and spent weeks driving and taking notes which I then carefully added to my CRM. Healthy living.

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr - Sales Strategy

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing?

Scale 81