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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So while this campaign is among the most creative we’ve seen, the basic marketing strategies behind it are nothing new or groundbreaking—meaning, you already have the tools you need to do something equally amazing. Hubspot: A Guide to Practicing What You Preach. So how did Hubspot and the concept of inbound marketing grow so quickly?

Examples 208
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. Big mistake!

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing.

Examples 130
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. Big mistake!

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news? Reputation Includes content assets such as blogs and press releases 2. But the world has changed.

Lead Gen 130
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Sales and marketing lead generation tools follow this suit. Ask your prospects what you can do to help them learn your products and how they can help.

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Your Sales Training Is Broken. Here’s How to Fix It.

Hubspot Sales

I experienced this tension myself 10 years ago, when I first started working at HubSpot. I interviewed for an account executive position at HubSpot and bombed it. HubSpot told me it was a "no. ". All I had to do to be successful was guide prospects through how to improve their marketing efforts.

Hiring 102