Remove 2010 Remove Advertising Remove Buyer Remove Channels
article thumbnail

3 Reasons to Market Your Small Business Like A Drug Dealer

Sales and Marketing Management

Tina originally targeted female buyers between 18 and 65 years old. That represents 91 million people in the United States, according to the 2010 US Census. It allows her to create focused content that clearly demonstrates her unique value proposition and deliver it through the most appropriate channels.

article thumbnail

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. growth in 2010, it’s unclear whether this increase will provide enough fuel to drive all of the campaign requirements and requests.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions.

article thumbnail

Building Customer Relationships for Sales Success with Tracy De Cicco, Konposit

Igniting Sales Transformation

In their Growing Buyer Seller Gap report , CSO Insights notes that only 53% of salespeople are meeting or exceeding their sales quotas. One big reason this is happening is that there is a huge gap – or disconnect – between what buyers want and expect from salespeople. That’s not good news. www.konposit.com. Connect on LinkedIn.

article thumbnail

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45
article thumbnail

SalesProCentral

Delicious Sales

Channels (799). Advertising (694). Buyer (2086). Advertising (694). 2010 (1988). Software (1035). Customer Service (995). Inside Sales (849). Selling Skills (528). Incentives (379). Demand Generation (181). Outside Sales (81). Customer (6670). Opportunity (3675). Closing (3085). Conversion (2818). Revenue (1783).

article thumbnail

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.