2010 Consumer Prospecting Retention 
Pointclear
JANUARY 26, 2012
Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
Igniting Sales Transformation
JULY 18, 2018
The importance of building and maintaining strong business relationships with prospects and customers is talked about often, and from my perspective this is an area of opportunity for salespeople, given how competitive it can be in selling today. De Cicco’s experience includes 14 years as a client principal at IBM. www.konposit.com.
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