Zoominfo

NOVEMBER 1, 2022

In short, a lack of go-to-market plays — coordinated, repeatable processes that can be run across companies to deliver key results for sales, marketing, or revenue operations teams. The Win Room is where you actually see how the plays are performing in the market, looking at the pipeline data and the analytics,” Dave said. “It’s

Hiring 100

Hiring Intent Data Intent Scale 100

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. As the CMO and CGO at Latana (a MarTech and analytics platform) she was instrumental in raising a 36 million euro Series B funding round for her company in 2022. Full methodology details are available at the end of this article.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Pointclear

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. That’s just part of being a smart marketer today.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

PandaDoc

NOVEMBER 6, 2020

Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015. You can link multiple sales channels to your centralized product inventory and streamline operations. The company tripled revenue within a year. Use of Customer Analytics.

B2B 40

B2B Scale Decision Maker Vendor 40

Nutshell

MAY 21, 2021

So you can imagine how I felt when I was unexpectedly* laid off in January 2015, just two months after my wife and I bought our first house. Ben,” he said, “you’re an experienced writer and editor, you’ve managed freelancers, you’ve managed social channels, you already have the skills for this kind of work.” Folks, I was freaked.

Marketing 62

Marketing Hiring Lead Rank Lead Scoring 62

LeadFuze

JULY 16, 2019

In November 2015, Temkin Group published research indicating the CX maturity level of B2B organizations. Brands that improve CX experience a 10-15 percent boost in revenue and up to 20 percent lower costs [McKinsey Insights]. Source: Temkin Group. Three Areas to Enhance Customer Experience for Business Buyers. Not at all. .

Influencer 63

Influencer B2B Customer B2C 63

Circleback

JANUARY 30, 2018

The trend is likely to rise, and with data analytics-enabled businesses already a reality, it is wise to make more investments in this area. It’s now common to hear titles like Chief Customer Officer, Chief Digital Officer or Chief Revenue Officer. This trend is likely to continue and has already resulted in the C-suite expanding.

Trends 20

Trends Account Based Marketing Social Media Face-to-face 20