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Not Just For Kids: How Gamification Can Help Fill Your Channel Pipeline

Sales and Marketing Management

Issue Date: 2016-07-25. Author: Lynn Smith, COO, Focused Impressions. Teaser: Gamification has taken the business world by storm. It's the concept of injecting competitive elements of games into non-game environments to increase user engagement and drive results.

Channels 168
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Using Your PRM for Channel Sales Enablement

Allbound

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Click To Tweet. Encourage self-guided training.

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CRM 2016: Stop Thinking Technology; Start Thinking Strategy

Cincom Smart Selling

From its inception , CRM has focused primarily on sales, pipeline and forecasting orders. Understanding the buyer’s journey across multi-channel, multi-touch engagements is of primary importance. What’s Ahead in 2016 for Manufacturing? Mitch’s blog post contains a fascinating chart on the evolution of CRM, by the way.).

CRM 69
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Why Recruiting is Like Marketing

DiscoverOrg Sales

Build a Recruiting Pipeline Funnel with Clear Goals For Each Candidate Stage. This pipeline funnel looked very similar to a marketing pipeline funnel, and we built it from the ground up with solid data on our conversion rates at each stage of the hiring process. Identify How The Pipeline Funnel Changes For Every Role.

Hiring 222
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How to Guard Your Sales Prospecting Against 'Fake News'

Sales and Marketing Management

Author: Jake Shaffren The 2016 presidential election in the United States brought “fake news” into the vernacular of a growing number of Americans. You rely on the information you get through these channels, but you also know they are fraught with uncertainty. . It is not a new problem.

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Sales Tips: How to Step Up Your Prospecting for 2016

Customer Centric Selling

Sales Tips: How to Step Up Your Prospecting for 2016. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. Want to pump the pipeline for success in 2016? I don’t know about you, but I’m inundated with people that want to speak with me to try and sell me something.

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How Inbound Fits Into A Successful ABM Strategy

SBI

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” But, it’s a big change that nets even bigger results.