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Are Your Channel Relationships Where They Need to Be?

Sales and Marketing Management

Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly. The post Are Your Channel Relationships Where They Need to Be? appeared first on Sales & Marketing Management.

Channels 207
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The Pipeline Generation Problem…

Partners in Excellence

Building and maintaining robust/healthy pipelines is a problem with most organizations. And if my social feeds are any indication, filling anemic pipelines is the number 1 problem facing organizations. And yet, the pipeline generation problem is still a problem, seemingly getting worse every day. It is never about what we sell.

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B2B Growth Channels Available for Each CAC Level Part 1

Predictable Revenue

Michael Gaudet joins the Predictable Revenue podcast to discuss the best B2B growth channels for different CAC levels and how to use them to drive pipeline revenue. The post B2B Growth Channels Available for Each CAC Level Part 1 appeared first on Predictable Revenue.

Channels 118
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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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WEBINAR: Leslie Douglas & Shelly Gupta Correa host “Top AEs Share Their Multi-Channel Approach For Building Q1 Pipeline (Now Not Later)”

John Barrows

The post WEBINAR: Leslie Douglas & Shelly Gupta Correa host “Top AEs Share Their Multi-Channel Approach For Building Q1 Pipeline (Now Not Later)” appeared first on JB Sales.

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How to Co-Sell with Channel Partners

Membrain

Channel partners provide a way for companies to not only bring their products to market, but to develop long-term profitable relationships that are beneficial to the maker, the seller, and the buyer. But we still have a long way to go to truly unwrap the potential of co-selling relationships with channel partners.

Channels 131