Sales and Marketing Management

JUNE 10, 2019

A study appearing in the February 2018 edition of the Journal of Business & Industrial Marketing was the first to prove its relevance in a B2B setting and provide a preliminary model for achieving the SRP with business customers (“The Service Recovery Paradox in B2B Relationships,” Hübner, et al).

Loyalty 234

Loyalty Remedy Journal Study 234

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

Hubspot Sales

DECEMBER 16, 2020

Through firsthand experience and observation, they identified deep-seated, systemic problems with the tech recruiting process and took it upon themselves to remedy those issues and ensure that success in technical interviews would be based on merit as opposed to privilege. Daniel Kane — The Ridge. Image Source: Kickstarter.

Scale 140

Scale Apparel Sage Remedy 140

Hubspot Sales

MAY 5, 2020

You might find fundamental flaws in your approach, your training, or your management style, so you can take time to remedy them. Marketing collateral usage. Hopefully, your marketing team is creating collateral that helps your reps move their prospects through the sales process. Image Source. Won and lost deals analysis.

Analysis 119

Analysis Report Churn Collateral 119

Pipeliner

APRIL 4, 2018

In its 2016 annual report , 21st Century Fox, parent company of Fox News, wrote, “The Fox News Channel, under new leadership, is stronger than ever, and is on track to have its highest rated year in its 20-year history. Companies get away with it because marketers know the power of the word revenue. That compares to the 2016 of $20.7

Revenue 66

Revenue Company Epiphany Advertising 66