2020 B2B Demand Generation Tools 
Sales Hacker
MARCH 23, 2020
With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. On-demand training. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020.
SBI Growth
NOVEMBER 26, 2019
Much has been written in recent months about the demise of the CMO position. While such a drastic assertion is great for grabbing business headlines, the reality is, as usual, decidedly more nuanced. As the marketing function has evolved over the.
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Mereo
MAY 28, 2020
At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. It becomes imperative that marketing teams arm sellers with tools for the new “moments of truth” in the buying journey emerging every day.
Sales and Marketing Management
MAY 28, 2020
Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.
Zoominfo
APRIL 16, 2022
On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.
Mereo
DECEMBER 21, 2023
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Our expert principals share these reflections from the 365 days behind us — and predictions for the year ahead.
SBI
FEBRUARY 25, 2020
The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. Improve customer experience throughout the full lifecycle.
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