Sales and Marketing Management

NOVEMBER 11, 2020

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. UBA Trends Day planned to host its in-person event in Brussels in March 2020. But some conferences like HubSpot’s Inbound 2020 are going the extra step and sending out the swag-bags to attendees.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. This may cause a positive culture shift in B2B organizations. Everyone’s happy.”

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MAY 9, 2021

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. SiriusDecisions). Salesforce).

Account Based Marketing 122

Account Based Marketing Customer Demand Generation Agencies Case Study 122

The Pipeline

JULY 19, 2011

One such “end is near” piece was on SellingPower.com , entitled “ How Many Salespeople Will Be Left by 2020? While I think it is important for experts and pundits to challenge sales people to stretch and evolve, to stay on top and ahead of evolving trends and technology, it is also important to keep it real.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267