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How ABM Can Help You Drive Revenue in 2020

SBI Growth

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. UBA Trends Day planned to host its in-person event in Brussels in March 2020. If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve audiences.

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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. On-demand training. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020.

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Ask the Experts: Channel Success Tips for 2020

Allbound

Keep doing market research and analysis. First, educate partners on proper demand generation. Think about demand generation best practices and figure out how to drive partner demand generation that will help them in the long run. 4) Win The Confidence of the Channel. “Be

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Marketing KPIs are changing. Here’s why.

Zoominfo

Data from Forrester Research shows how rapidly marketing metrics are changing. In 2020, that figure was down to 47%. “Looking at account-based marketing metrics, such as target account progression, is a much more aligned approach,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with?

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.