DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. Episode 3: Executing an Account-Based Strategy. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

DiscoverOrg Sales

APRIL 23, 2019

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Velocify

OCTOBER 1, 2017

Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals.

Sales Qualified Lead 45

Sales Qualified Lead Lead Management Lead Rank Top of Funnel 45

Green Lead's B2B

JANUARY 25, 2017

Account Based Everything”. damphoux : First, give us the elevator pitch of what is Account-Based Everything? funnelholic : Account-Based Everything is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of accounts.

Account 0

Account Account Based Marketing Outbound Inbound 0

Emissary

NOVEMBER 4, 2021

You want to be sure that the verticals you select are narrow enough that your targets recognize themselves in the group of accounts. Do the accounts in your chosen vertical use the same shorthand and terminology? To optimize your investment, consider whether the accounts in a vertical look to each other as reference points.

Marketing 52

Marketing Strategy Collateral Case Study 52

Vengreso

MARCH 2, 2021

For example, at Vengreso we expect the Marketing team to produce 40% of all sales leads through general marketing efforts (inbound, SEO, paid, demand generation, PPC, etc.). This is done monthly and the sole focus each month is to penetrate each of those accounts. Direct Mail. Direct Mail.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Accent Technologies

JUNE 12, 2018

In turn, marketers often have a narrow view into how to help drive sales lift or a false sense of limited accountability. But for years now, marketers have been told that once a lead is converted to an opportunity, “hands off” by the sales team. more…).

Lead Rank 61

Lead Rank Marketing Qualified Lead Lead Gen Revenue 61

LeadFuze

DECEMBER 31, 2021

Use Direct Mail. When I first started my company, one of the dream titles was director or above in demand generation. Millions of people check their account for information that will help them get services or products more easily. Asking for a response from the reader is key to your success. LinkedIn Prospecting.

Prospecting 52

Prospecting Hiring Social Media Ideal Customer Profile 52

Sales Hacker

JANUARY 6, 2021

First of all, this pirate ship is built on account-based marketing (ABM). A good ABM marketer is always willing to step in when a deal is floundering to provide just the right piece of content, field event, direct mailer (or perhaps a cannonball) to get a prospect interested again. What is Account-Based Marketing (ABM)?

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

NOVEMBER 15, 2017

Account-Based Everything / Revenue. Account-Based Marketing. Account-Based Selling / Sales Development. Account Development Representative. Account Executive. Accounts Payable. Accounts Receivable. AB Testing. Annual Recurring Revenue. Artificial Intelligence. Average Contract Value.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

MAY 20, 2019

Jake Dunlap : We are a consulting and strategy company to better optimize the go to market, sales process, account growth process, and look for outside help and support on how to do that. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success.

Scale 63

Scale Intent Data Outsourcing Services Direct Mail 63

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? Use LinkedIn to uncover target accounts that fit your criteria. Shock-and-awe with direct mail. You head to Sales Hacker to learn some killer lead generation techniques. You see direct mail on the list. How to write compelling outreach emails.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85

Sales Hacker

MAY 20, 2019

Jake Dunlap : We are a consulting and strategy company to better optimize the go to market, sales process, account growth process, and look for outside help and support on how to do that. I saw an opportunity to do the work that I love, which is building teams, scaling teams from demand generation through customer success.

Scale 49

Scale Intent Data Outsourcing Services Direct Mail 49

SalesLoft

AUGUST 27, 2019

As the Senior Manager of Demand Generation at Jitterbit, Wes is responsible for streamlining inbound and outbound channels using their sales tech stack and shares his knowledge and experience on this episode of the Hey Salespeople podcast. . How should you approach mid-market accounts versus enterprise accounts? .

Hiring 45

Hiring Campaigns Outbound Direct Mail 45