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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

Few marketing teams of $100M+ companies are built for modern demand generation. Furthermore team structure that has evolved has come from changes influenced largely by individual staff strengths/weaknesses vs. team capability. Building World-class Lead Generation programs begins with assessing current state.

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How to Anticipate the Next Compelling Event of the Buyer Process

SBI Growth

The compelling event defines the reason for the Buyer to act. For new customers, build it into the Demand Generation phase. But you can give Sales the tools to quickly assess them. This tool helps identify events that motivate a Buyer. Identify the influences within a Buyer that are causing the need.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

This transition comes with a number of changes that will influence your structuring and your team’s roles. This is especially true in large organizations’ field marketing and demand generation efforts — or in those practicing account-based marketing and sales. Here are five key drivers we think you should pay attention to.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. I’ve worked with marketers and MarTech tools for most of my career. Read the full report here. .

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The Ultimate Guide to Sales Operations in 2019

Hubspot Sales

Sales Operations acts as an advocate for the sales team by playing a key role in sales and operations planning (S&OP) , a business management process where leadership teams meet to ensure each business function is aligned. Advanced knowledge of Excel and business intelligence tools is also extremely valuable. Technology Management.