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HubSpot is too expensive: Saving money on software without losing features

Nutshell

HubSpot charges way more than its competitors—sometimes ten times as much—even though it often gets trounced in head-to-head comparisons. A CRM is a ubiquitous piece of software, and 91% of companies with over 10 employees use one. Objectively, Service Hub’s comparison against Zendesk is gruesome and embarrassing.

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Lead generation and nurturing best practices for SMBs

Act!

In this article, we’ll define lead generation and nurturing, show why they’re critical to your SMB, and share actionable tactics you can use to fill your pipeline. In comparison, lead-nurturing ideas aim to build trust with your leads, answer their objections at different stages of the buyer’s journey , and prepare them for conversion.

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Selecting Platforms and Systems

Pipeliner

In my last article, I discussed the vital importance of understanding customer preferences in sales , and provided examples from my own company of how this is done. We can make another comparison to Pipeliner development here, for our system was certainly not developed overnight. Now, what about your preferences?

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Twelve Digital Marketing Trends for 2022 and How You Can Take Advantage of Them

Pipeliner

In this article, we are going to take a look at 12 digital marketing trends that you should pay attention to in 2022. You can learn detailed Wix vs Shopify comparisons to understand more and be able to choose the best platform for your website. 12 Digital Marketing Trends and How You Can Apply Them. Website Building. Gartner, Inc.

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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. A simple definition Incremental sales are the additional sales you achieve as a direct result of a particular marketing activity, such as an advertising campaign.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. A bit of content about product comparisons might be the perfect tool to turn an unengaged shopper into a buyer.

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How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

He inspired me to dig deeper into WiseTech, a cloud Software as a Service (SaaS) provider for the global freight and logistics industry. Here are some relevant benchmark companies for comparison in the illustration below (courtesy of Graham Hawkins and his book, The Future of The Sales Profession).

Revenue 65