Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. Look for titles such as CEO, CFO, and VP of sales.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. Look for titles such as CEO, CFO, and VP of sales.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Hubspot Sales

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Crunchbase

FEBRUARY 10, 2023

It’s especially effective when those target accounts are enterprise companies, which have complex and large buying committees and long buying cycles. But for larger buying cycles and enterprise deals, ABS is an excellent way to hone your sales and marketing efforts and drive intentional wins during market uncertainty.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

DiscoverOrg Sales

APRIL 23, 2019

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Manager of Enterprise Account Development at Lucidchart. Senior Director, Demand Generation at Unitrends.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker Training

NOVEMBER 21, 2022

RollWorks RollWorks combines B2B lead generation with outbound sales communication to identify, engage and convert leads, at scale. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. No matter what you call it, this approach isn’t altogether new: Enterprise salespeople have used an account-level approach for a long time. The average B2B purchase now involves 6.8

Ideal Customer Profile 85

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 85