The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?
Sales and Marketing Management
APRIL 26, 2018
CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The software allows companies to organize their customer data in one place. Is it for the back office, the marketing team or for your sales team? . First you need to ask what your objective is.
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