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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Content Marketing Your content marketing strategy can include many formats: On-site blogs Guest blogs White papers Original research Webinars Press releases Social media No matter the format, content marketing can only live up to its fullest potential if it’s pertinent to your target demographic — and if they can find it.

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Maximize Growth by Targeting Your Total Addressable Market

Sales and Marketing Management

To expand their list of targets, they advertise and run marketing campaigns to bring new accounts into their database. Here’s a simple example: you open a lemonade stand and pitch your drink to every kid who walks past. Here’s an example: INITECH is selling human resources software to “every B2B company.”

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

Someone filling out a form to download your latest eBook or white paper is undoubtedly considered a quality lead. For example, asking how many employees work at their company or what their role is at a company will help you spend time on the leads most likely to convert. Lead magnets are a powerful conversion tool. Remarketing.

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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Alon Waks : Correct.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Otherwise read case studies and white papers, which many tech companies are more than willing to provide. YEt some sales floors are tied unnecessarily to these behemoths and should be adjusting the software to suit them, not the other way around. What are some good examples to look for? Prime examples of sales technology.