Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates? Media: 32%.

Industry 143

Industry Real Estate Outsourcing Services Biotechnology 143

Partners in Excellence

MARCH 8, 2015

These bad practices make customers reluctant to pick up the phone or respond to a prospecting email. The mortgage and related scandals of a few years ago, some of the health care scandals we read about daily, even respected people like Brian Williams of NBC News find themselves having gone a step too far, too often.

eBook 48

eBook Health Care Direct Mail Positioning 48

Hyper-Connected Selling

DECEMBER 12, 2018

Instead they are now insurance providers, financial planners, health-care agents, and wealth managers that offer a wide-range of financial products to their customers. Non-demand products require activity that is focused on bringing new prospects into the sales funnel. A clear follow-up program is also critical.

Insurance 45

Insurance Insurance Sales Cycle Top of Funnel 45