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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. We don’t require prospects to take a meeting to claim the gift. At ZoomInfo, the value of the gift cards we offer prospects depends on the target segment, funnel stage, and our own tests.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. Referrals convert at a high rate.

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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. ROI of a successful lead nurturing program The ROI of a successful lead nurturing program will depend greatly on your business model, the resources you put into it, how extensive your program is, and more.

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. We hope you could tell him about our company and your success, including your 200 percent ROI.” What specific incentives do you offer, such as discounts or special offers? This is not just limited to prospects and clients.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. It’s not just about quantity, but also quality.

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All the things marketers can (and should) be doing with a CRM

Nutshell

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated. It’s a win-win!